- Client
- Nocturne
- Sector
- B2C · Fragrance
- Year
- 2026
- Services
- Launch campaign · Paid social · Creators · CRO testing
The brief
Nocturne asked us to launch Night Bloom, their first evening fragrance, into a category that all looks the same. We built a world instead of an ad — a garden that only opens after dark.
The challenge
Prestige fragrance is a wall of faces and bottles. Nocturne had no celebrity, a modest media budget and six weeks until shelf date. They needed a launch people would stop for, share, and remember at the counter.
Our approach
We made the scent itself the star. A CGI garden became the campaign's single visual idea, cut into a hero film, forty social edits and a creator kit — then released in stages so the audience watched it bloom.
- 9 daysFrom launch to first sell-out
- +212%Launch-week revenue against forecast
- 48MVideo views across paid and organic
- 5.8xBlended return on ad spend
Find the one image
Two weeks of positioning and moodboards ended on a single line: the garden that opens at night. Everything else was built to serve it.
Build the world once
One CGI environment produced the film, the stills, the retail screens and every social cut — premium craft without a shoot for each format.
Release it like a story
Teasers to warm audiences, the hero film at launch, creators in week two. Spend followed attention, not a fixed plan.
“We briefed a launch campaign and got a brand world we'll be living in for years. The numbers were the easy part to celebrate.”
Camille LaurentChief Marketing Officer, Nocturne