- Client
- Elderwood
- Sector
- B2B · Corporate travel
- Year
- 2023
- Services
- SEO & content · LinkedIn outbound · Lead nurture · CRO testing
The brief
Elderwood runs walking retreats for company teams. We built the engine that finds the people who plan offsites, wins the booking and brings the same companies back next year.
The challenge
Growth had stalled on expensive paid search and a site that read like a holiday brochure. The real buyers — people and operations leads — never saw themselves in it.
Our approach
We repositioned the trips as a business decision, then met those buyers where they research: search, LinkedIn and their inbox. Every enquiry was followed up within the hour.
- $2.8MRetreats booked before the season opened
- 186Company bookings in the year
- −45%Cost per booking
- 58%Of clients rebooked for the following year
Find the real buyer
Booking data and customer calls showed who signs off an offsite, what they search for and what makes them nervous.
Earn the enquiry
Planning guides, cost calculators and outbound to people teams turned expertise into a steady flow of qualified enquiries.
Close and rebook
A faster proposal flow, tested weekly, and a nurture programme timed to planning season brought companies back for year two.
“Our marketing finally sounds like our guides do on the trail — and it sells to the people who hold the budget.”
Hannah WhitlockManaging Director, Elderwood